ALVA.
BRAND IDENTITY · WEBSITE · BRAND APPLICATIONS
A refined, nature-inspired brand identity and digital presence bringing together food, knowledge and transformation through a more balanced approach to nourishment.
CLIENT
Edinalva Cintra
MARKET
Toronto - Canada
Project Overview.
ALVA is a functional food and nutrition brand built around the relationship between nature, food, knowledge and transformation.
The project focused on creating a complete brand identity, a range of brand applications and a website to express the many dimensions of Edinalva’s work and support the brand’s growth.
The scope included creative direction, logo design and variations, a custom symbol, colour palette, typography, graphic elements, image direction and a mini brand manual, as well as printed materials, product labels, templates and website design.
The Challenge.
ALVA brought together several areas of expertise and expression. The challenge was to connect them under one clear identity without losing the personal meaning behind the brand.
The visual language needed to feel natural and welcoming, while also conveying knowledge, quality and professionalism. It also had to work across different formats, from printed materials and product labels to the website and digital communication.
The Approach.
The creative direction was shaped by the ideas of nourishment, balance and transformation.
A natural palette of olive and sage greens, warm cream and copper accents was paired with refined typography and botanical forms. Together, these elements create a visual identity that feels grounded in nature while maintaining an elegant and contemporary character.
The system was designed to adapt across print and digital touchpoints, creating a consistent experience throughout the brand.
The Result.
ALVA became a cohesive and distinctive brand that brings together Edinalva’s work across functional food, nutrition and education.
From the visual identity and brand applications to the website, each element was designed to communicate care, knowledge and a connection to nature, while giving the brand a flexible foundation for the future.
The Visual Identidy.
The ALVA identity combines a distinctive logo, a custom symbol and complementary logo variations to support different formats and applications.
The colour palette brings together deep olive, soft sage, warm cream and copper tones. Paired with considered typography and botanical graphic elements, it gives the brand a refined and natural visual language.
Branding Applications.
The identity was extended across business cards, educational materials, product and packaging labels, and a thermal bag.
Editable templates for menus, digital and social communication, proposals and presentations were also developed to help ALVA maintain a consistent presence across its materials.
Together, the website and brand applications create a connected experience, from the first introduction to the details people can hold, use and share.
The Website.
The website extends ALVA’s visual identity into a digital experience, bringing the brand and its work together in a clear, cohesive way.
Its design carries the same natural palette, refined typography and thoughtful visual language across the online presence.
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