CONVIDA.
BRANDING · GRAPHIC DESIGN
A welcoming brand identity created to inspire connection, participation and a stronger sense of community.
CLIENT
MARKET
CONVIDA
Brazilian Association
Canada
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together.
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The Visual Identidy.
The logo and supporting visual elements create an approachable identity that reflects connection, collaboration and community.
Branding Applications.
The identity was extended across business cards, promotional materials, branded objects and digital communication, creating a consistent experience across different touchpoints.
Project Overview.
CONVIDA is a community-focused nonprofit organization created to bring people together, encourage participation and build meaningful connections.
The project included the development of the brand identity and visual applications, creating a cohesive and approachable presence across print and digital communication.
The Challenge.
The goal was to create an identity that could communicate inclusion, trust and belonging while remaining professional, accessible and easy to recognize.
The brand needed to feel welcoming to a diverse community and flexible enough to support different initiatives, partnerships and forms of communication.
The Approach.
The visual identity was developed around the idea of connection.
A friendly and contemporary graphic language brings warmth and clarity to the brand, helping CONVIDA communicate its purpose in a simple, positive and engaging way.
The Result.
CONVIDA became a cohesive and recognizable brand that feels inclusive, welcoming and connected to the people it serves.
The new identity provides a flexible foundation for the organization’s communication, future initiatives and continued growth.
