Campaign Design · Event Branding · Visual Communication
DOWNTOWN YONGE BIA.
A dynamic visual system designed to connect events, seasons and experiences in the heart of Toronto.
CLIENT
MARKET
The Spectre Agency
Canada
Full Experience.
One city. Many experiences. One connected visual story.
Across seasons, audiences and formats, the project created a flexible communication system capable of giving each event its own voice while keeping Downtown Yonge at the centre of the experience.
From digital campaigns to street-level applications, every touchpoint contributed to a vibrant and recognizable presence — reflecting the energy, diversity and community spirit of downtown Toronto.
The
Visual System.
Individual personalities, connected by one visual language.
Colour, typography, photography, illustration and recurring graphic elements created a flexible system that could shift from music and outdoor cinema to wellness, skating and community events.
Across the
City.
Designed to move from screen to street.
The visual system was adapted across digital and physical touchpoints, creating a consistent presence throughout the Downtown Yonge neighbourhood.
Seasonal
Experience - Fall Fest.
A visual identity designed to evolve
with the season.
For Fall Fest, the system evolved into a distinct seasonal experience, introducing a dedicated festival seal and refreshed visual elements while maintaining continuity with Downtown Yonge's broader identity.
Let's work
together.
Have a project in mind? Let’s turn your ideas into thoughtful design and meaningful experiences. We’d love to hear about it.
Poster
Flyer
Poster
Events Brand
Poster
Project Overview.
In collaboration with Spectre Agency, a visual communication system was developed for a series of Downtown Yonge BIA campaigns and events throughout the year.
From summer programming and outdoor experiences to Fall Fest, the system evolved across seasons and experiences, giving each event its own personality while maintaining a recognizable connection to Downtown Yonge.
The Challenge.
Different events. Different audiences. One destination.
The challenge was to create distinct identities for a diverse calendar of events while building enough visual consistency for audiences to recognize them as part of one connected Downtown Yonge experience.