Jacke Mello.
BRANDING · GRAPHIC DESIGN · PACKAGING
A playful and handcrafted brand identity designed to express creativity, care and the art of personalized confectionery.
CLIENT
MARKET
Jacke Mello
São Paulo - Brazil
The Result.
Jacke Mello became a cohesive and expressive brand that reflects the creativity, care and craftsmanship behind every creation.
From the logo and custom illustrations to packaging and physical applications, each element works together to build a memorable identity that feels both professional and genuinely personal.
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Project Overview.
Jacke Mello is a Brazilian custom confectionery brand specializing in handcrafted cakes and sweets created for celebrations and special occasions.
The project included the development of a complete brand identity and a flexible visual system designed to work across packaging, printed materials, environmental graphics and digital communication.
The Challenge.
The goal was to create an identity that could communicate the creativity and handcrafted quality behind each product while maintaining a sense of sophistication and professionalism.
As every cake is individually designed and carefully made, the brand needed to feel personal, expressive and welcoming, reflecting both the artistic process and the attention given to every detail.
The Approach.
The visual direction was developed around the ideas of creativity, craftsmanship and celebration.
Hand-drawn illustrations, soft pink tones and playful graphic elements were combined with clean typography to create a visual language that feels personal and artisanal, while still remaining polished and consistent.
The result is a flexible identity that highlights the handmade character of the brand and can adapt naturally across different customer touchpoints.
The Visual Identidy.
Hand-drawn typography, a playful cupcake symbol and a soft colour palette create a visual identity that feels personal, handcrafted and distinctive.
The Illustrations.
Custom illustrations inspired by the confectionery process form a playful pattern that adds personality and recognition across the brand.
Branding Applications.
The identity was extended across packaging, printed materials, environmental graphics and digital communication, creating a consistent and welcoming brand experience.