WINTER BREEZE.
Packaging Design & Illustration
A fresh and elegant seasonal identity created for Winter Breeze, a fragrance collection inspired by the calm and delicate beauty of winter.
CLIENT
Simples Mesa
MARKET
Brazil
Project Overview.
Winter Breeze is a seasonal fragrance collection developed for Simples Mesa, inspired by the freshness, calm and quiet beauty of winter.
The project included the creation of a distinctive visual concept and a coordinated packaging system for the collection, bringing together custom illustrations, typography, colour and product information within a cohesive identity.
The Visual Direction.
The visual direction was designed to translate the sensory qualities of the fragrance into a fresh and elegant seasonal experience.
A cool palette of teal, soft blue and deep navy creates an immediate connection with winter, while subtle touches of warm yellow introduce contrast and bring energy to the composition.
The expressive handwritten typography adds softness and movement, balanced by refined serif lettering that gives the collection a more sophisticated character.
The Illustration.
A collection of botanical illustrations was created to represent the natural and delicate atmosphere of the fragrance.
Leaves, branches, berries and winter-inspired elements were combined into a detailed pattern that feels organic, fresh and contemporary. The variation in line weight, colour and scale adds depth to the composition while maintaining a light and balanced visual rhythm.
The Packaging.
The packaging system was designed to create a recognizable presence across the different products and printed materials in the collection.
The botanical pattern becomes the main visual element on the fragrance diffuser label, while cleaner layouts were used for the product tags and supporting information. This contrast allows the collection to remain expressive without compromising clarity or readability.
Typography, colour and illustration work together across each application,
The Result.
The final design gives Winter Breeze a distinctive seasonal identity that feels fresh, refined and inviting.
By combining expressive illustration with a clear packaging structure, the collection communicates the atmosphere of the fragrance while creating a cohesive and memorable presence across every customer touchpoint.
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